It is not easy to start and run a tattoo business. There are chances for you to come across several ups and downs. If you have a strong marketing plan, your business can easily survive and offer services for several years. If you are located in an area where there is a tattoo school or course, it is best to get the certification. Remember, tattoos are a single time product.
Most customers will be happy with one tattoo and they would not return for the next one. Only a few customers return to get a tattoo for another part of their body. Check the Tattoo Find website and learn how other tattoo business owners are marketing their services. To find out more about how to market your tattoo services, continue reading this blog.
Utilize social media: As a successful tattoo artist, it is important to have a strong social media presence. It is important to post videos and pictures of your clients regularly on your social pages. Nowadays, potential clients are visiting stores after checking the social media pages. For example, if you post a video or image of how to create a beautiful tattoo, it would surely impress and attract large crowds. Before posting, enter to get permission from your clients, and show them how you post online. It is also best to motivate clients to post their images of the final output on social media channels.
Pinterest and Instagram are best for instant success. However, Twitter and Facebook are also equally good. You can choose two to three platforms and continue to be active on those platforms. Give equal importance to all social media sites. Some people will be active in one site and miss to focus the rest. Many artists obtain customers through word of mouth. Ensure to use a hashtag that is unique for your shop. Also, share works of local visual artists and local musicians to get more followers for your page.
Concentrate on your branding: It is well-known that the tattoo market is a very competitive business. You have to do the best branding to make the company look well established and reputed. Establish and maintain a website for your business. The website can showcase your professional portfolio and a list of customers you have served. Have consistent imagery and colors across the social media profiles and promotional methods. Aim to develop a brand where customers should recognize though there are located miles away.
There is a lot of branding work that you can do on your own without professional assistance. If you are good at designing and know-how to design tools, you can design and promote your business on your own. Creativity matters a lot. You should think about ways to make a strong impact in the market. If you develop a standardized color palette and logo, you can design print materials according to your brand.
Offer free or cheap tattoos: Clients love to trial and you can motivate them by offering free tattoo service or cheap tattoo service. If they are convinced, they would come back for a permanent design.